Southeastern KFC Franchisee Association Inc.

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Southeastern KFC Franchisee Assn.

Spring 2018 Meeting

Atlantic Beach, FL


It's that time again!!!  Registrations are now being taken for the Spring Regional Meeting of the Southeastern KFC Franchisee Association.  This meeting is taking place April 22-25, 2018 in Atlantic Beach, FL at the beautiful One Ocean Resort & SpaOne Ocean Resort & Spa is situated on the sweeping white sands and rolling waves of the Atlantic Ocean. The resort is nestled directly across from the picturesque Beaches Town Center, with charming cobblestone streets that feature a unique mix of shops, restaurants, art galleries, ice-cream parlors and nightlife options. Atlantic Beach is south of Amelia Island, north of Ponte Vedra and just minutes from Jacksonville Beach, with easy access to the airport and cruise terminal. One of the top hotels near Jacksonville, our luxury resort is a short five-minute drive to the metropolitan area where you'll find numerous cultural attractions, museums and world-class shopping.


Your 1st Vice-President, Jennifer Thomas is working on a dynamic and interesting program full of useful information for your businesses.  This is such an exciting time in the life of our brand and our restaurants that we know you will want to be on hand to hear everything!


We are using online registration again this meeting and I encourage you to register using this convenient service.  Just click the link below to register today!


Register Here

or you can scan the QR code with your mobile device and register on the go!


Local Accommodations

One Ocean Resort & Spa 

(904) 249-7402

1 Ocean Boulevard
Atlantic Beach, Florida 32233

$179 per night. 

This year's conference will be hosted in Atlantic Beach, FL at the One Ocean Resort & Spa.  You are responsible for making your own hotel reservations.  Simply click the link below:

 Book your hotel here.

Or you can call (904) 249-7402 and tell them you are with the Southeastern KFC Franchisee Group.  (***Please note that an additional fee may be assessed for those who choose to stay at other hotels/motels.)

Registration deadline is March 22, 2018.  Be sure to get your hotel reservations before then!

Exhibitor Information

We are setting up a tabletop show for this meeting.  Please avoid bringing large pop-up floor displays as there will be limited room for large displays.  Consider tabletop displays and standing banners.  We are not using a decorating company for this show.  All set-up will be handled by the hotel but we will be offering electricity hook-ups.  Please indicate on your registration form how many outlets you will require and we will make sure you have it available at your table.


The hotel will accept small shipments for your displays. They ask that you schedule your deliveries as close to your arrival date as possible. Address your packages as follows:


One Ocean Resort & Spa 

Attn: Vendor Name | KFC | Sara-Kate McLaughlin 

1 Ocean Blvd 

Atlantic Beach, FL 32233


Exhibits need to be set up by 2pm on Monday, April 23 and the exhibit hours on Monday will be from 5:00-7:00 with a cocktail party in the exhibit hall.  On Tuesday, we will plan to have exhibit hours from 12:00-2:00 with a lunchtime walk-through in the Exhibit Hall. 


Also, we are looking for sponsors for all of these events.  Contributions of all sizes are very much appreciated!  Please indicate your sponsorship preferences on the registration form when you register.  Diamond, Platinum and Gold sponsors will have time to present on the agenda.  Please note that how much time you receive depends on the level you choose, the number of sponsors who want to present and the time in the agenda for Vendor presentations.  Your time and time slot will be determined by our program planner, 1st Vice-President, Jennifer Thomas.  Silver and Bronze Sponsors as well as the higher levels will have plenty of logo presence throughout the conference and on all communications to the franchisees.  


Thanks in advance for all you do to make these meetings a success!


Agenda Overview

 Please note that times and content are subject to change:

Sunday - April 22

4:00 - 7:00           Registration

4:00                      Board of Directors Meeting

·         State Reports to be presented

·         Shadow Reports to be presented

6:00 - 7:30           Welcome reception (All registrants welcome)

Dinner on Your Own


Monday - April 23

7:00 - 7:00           Registration Desk Open

7:30 - 9:00           Continental Breakfast

9:00 - 9:30           Combined Franchisee and Directors Meeting

·         Opening - Bill Byrd, President presiding

·         Invocation

·         Membership committee - Inman Hodges, Chair Person

·         Treasurer's report and minutes - Bonny Shelton, Secretary & Treasurer

·         2nd VP Report - Jake Rasor

·         1st VP report - Jennifer Thomas

·         Nominating Committee - Dana Sanders, Immediate Past President

9:30                      NCAC Report - Marcus Shelton, Tom Broome, Bill Byrd
10:30      Break

11:00                    RSCS - Blaine Ratterman, Sr. Dir. Concept Development KFC Supply Chain

12:00                    Lunch

1:00                      AKFCF and Legal Update - Eric Overcash, Ron Gardner

2:00                      Government Affairs - Leslie Sharp

2:30                      Break

3:00                      Vendor Sponsor Presentations

4:00                      Future of Franchising: Trends, Tax Reform & Legislative Threats - David Barr

5:00 - 7:00           Vendor Hall Exhibits

Dinner on Your Own


Tuesday - April 24

7:30 - 9:00           Continental Breakfast

9:00                      KFCC Leadership Team Presentations

12:00 - 2:00         Lunch with Vendors in Exhibit Area          

2:00                     Workshops

2:00 Team Development: The New Rising Stars Program

3:00 Keep Profits in Your Pocket: Reduce Employee Manipulation and Avoiding Safety Blunders

4:00 Smart Safes: Calculating the Real Cost and Effective Implementation - Chris Fowler/Fowler Foods

4:30 Sexual Harassment in the #MeToo Era - Roger Self, Southeastern Loss Management

6:00                      Pool/Beachside Party


Wednesday - April 25

7:00 - 8:45           Buffet breakfast with door prizes

9:00                      Area Coach Workshops

9:00 Ops Efficiencies for Increased Sales & Profits: The Ins and Outs of Labor Scheduling in MERIT

10:30 Communicating with Your Team: Tips and Tricks to Execute Meetings and Shift Huddles

11:30 Overview of Balanced Scorecard and Magnificent 7

Noon                      Drawing for Meeting Door Prize - must be franchisee and present to win